PROJECT FOR AWESOME 2017
Online Creators Decreasing World Suck
December 15 - 17



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ONLINE CREATORS DECREASING WORLD SUCK

The very first Project for Awesome was organized in 2007, and has been held each December since. This year, Project for Awesome is December 15th (beginning at 12:00pm EST) to December 17th (ending at 11:59am EST).

During Project for Awesome, thousands of people post videos about and advocating for charities that decrease the overall level of world suck. As a community, we promote these videos and raise money for the charities.

In 2016, the community raised over $2,000,000, including several generous matching donations. The donations were split between two organizations chosen by John & Hank — Save the Children & Partners in Health — along with twenty charities chosen by the online video community.

Legally speaking, the Project for Awesome is a project of the Foundation to Decrease World Suck, a Montana-based 501(c)3 charitable organization. You can see a list of all the charities that the FTDWS has disbursed money to in the past here.

SOUNDS GREAT! HOW DO I GET INVOLVED?

Project for Awesome has three parts.

First, YOU. Amazing community members from around the world make videos about a charity that is particularly important to them. The videos are uploaded to the Project for Awesome website*, but should also be shared, viewed, discussed, and commented upon around the internet. You can vote on your favorite videos on the P4A site, which helps determine the charities that receive funding.

*You can submit videos and vote for your favorites from 12:00pm EST on December 15th through 11:59am EST on December 17th.

Second, fundraising. We will have an amazing selection of perks for you to choose from if you want to donate to the Foundation to Decrease World Suck through our Indiegogo campaign. From our annual calendar and pressed pennies to signed artwork, costumes and props from your favorite YouTube creators, digital downloads of exclusive videos and podcasts and more… you’re bound to find something fun.

The Indiegogo will be open from 12:00am EST on Wednesday, December 13th to 11:59pm EST on Tuesday, December 19th.

Third, superfuntimes! Don't forget to share the fun! Spread the word to your friends and tag us using #p4a2017 on Twitter or Tumblr! This is where things get wacky. John & Hank, along with a number of special guests, host a 48-hour continuous livestream to feature videos, announce new perks, put peanut butter on their faces, inhale helium, perform sock puppet theater, do their happy dances, and sing Christmas songs… it’s an adventure. You never know what will happen, so tune in and join the fun!

The livestream will run from 12:00pm EST on December 15th through 11:59am EST on December 17th.

All funds raised during the first half of the campaign (December 15 at 12pm ET through December 16 at 11:59am ET) will go to Save the Children & Last Mile Health. Funds raised during the second half of the campaign (December 16 at 12pm ET through December 19 at 11:59pm ET) will go to the top community-voted charities.

FREQUENTLY ASKED QUESTIONS

VIDEO QUESTIONS

Where can I watch the livestream?

It will be live at projectforawesome.com/live on December 15th (beginning at 12:00pm EST) to December 17th (ending at 11:59am EST). Follow @p4a2017 on Twitter for updates on the livestream when we get closer to the date.

But I have school/work/something really important on December 15-17!

We go all day and night, so just show up whenever you can. We’re not going to encourage you to call in sick, but there are worse reasons to miss a day.

How can I get my video featured on the livestream?

There’s no magical formula to getting your video featured. If we featured them all, we’d be streaming for several years. However, you can increase your chances by following these guidelines:

  1. Submit your video to the Project for Awesome website when submissions go live on December 15th at 12pm EST. This assures that your video can be discovered in the first place!

  2. Have a bright and engaging thumbnail. See this year's graphic assets here. Even if your account isn’t enabled to use the custom thumbnail, be sure to film in a well-lit place and not a shadowy basement. Scroll to the bottom of this page for more video-making tips.

  3. Talk about a charity that’s important to you! We try to avoid duplication of featured videos about a single charity, so if you can share a unique story or experience with a lesser known charity, your video is more likely to be selected.

  4. Keep it clean. There will be young kids watching the livestream and the videos we feature, so stay away from any NSFW content.

  5. In the end, don’t be too upset if your video isn’t featured. Send it to your friends and family and also to the charity you advocated for, and take pride in the fact that you’re participating in a fun and worthwhile service project.

How do I use the thumbnail?

It would be awesome if all of the P4A videos had the same or similar thumbnails. You can download the thumbnail here, and edit it if you have software that can edit PSDs (Photoshop files). If your account is enabled for custom thumbnails, go to your video manager and click on Edit. Then click on custom thumbnail and upload!

I’m going to be in the Arctic wilderness with no internet. Can I upload my video before the 15th-17th?

You will only be able to submit your video to this site during the 48-hour period December 15-17, but if you’re unable to do that and can’t get a friend to help you out, there’s always a place for more philanthropic videos on YouTube. It’s your video and your channel, so feel free to upload whenever you’re able.

I don’t have a DSLR/I’ve never made a video before/I don’t want to show my face on the internet.

You don’t need a fancy camera to make a good video. Use whatever you have, even if it’s a webcam or a phone. If you’re uncomfortable showing your face, make a video showing only your hands or using only text. Here’s Hank explaining how to best use the resources you have. So long as you promote a charity you believe in, it counts as a P4A video!

I work for/volunteer for/am involved with a charity. Can I still make a P4A video for that organization?

Yes! We love it when charities get directly involved with the Project for Awesome, and we highly encourage you to make a video and share it with your supporters.

What if the charity I want to promote is national / global / local / small / huge / the same charity everyone else does / the same charity I did last year?

That’s all fine! Of course, many people promote the same charities because they’re so great. And any size charity is eligible and will benefit from your promotion and possibly getting a portion of the money we raise. For us to donate to it, however, the organization must be a non-profit organization that is a 501(c)3 or foreign equivalent classified charity.

Video-Making Tips

  1. Try not to make your video too long. People are going to be watching a ton of videos on on December 15-17, and they don’t want to sit through a rambly, unedited vlog for ten minutes. Keep your video short and to the point so that people will watch the whole thing and learn all about your cause. A good length to aim for is 2-4 minutes, unless you have such compelling content that it just needs to be longer.

  2. Try not to spend too much time explaining what the Project for Awesome is. Most people watching your video will already know, so just put an explanation in the description as well as a link to projectforawesome.com, and people who stumble across your video can click through to this website to learn all about it.

  3. Similarly, try not to spend too much time promoting your own channel in your video. One or two sentences is fine to explain the type of videos you usually make if they’re different from what you’re doing for your P4A video, but much more than that and it just looks like you’re using the P4A to help promote yourself, which isn’t what this is all about.

  4. Long gone are the days when putting an image in the exact middle of your video would always be the thumbnail. If you can’t upload your own custom thumbnail, consider putting the logo for the P4A in the corner of your whole video so that no matter what thumbnail YouTube’s algorithms choose, the logo is always there.

  5. We can’t feature your video if we can’t find it! Be sure to also submit your video to the P4A website starting on December 15th so we can browse through them all in one place. Putting "Project for Awesome 2017" or "P4A 2017" in the title of your video as well as phrases like "Project for Awesome 2017" and "P4A2017" in the tags is important too.

FUNDRAISING QUESTIONS

How do you raise money?

In all of the ways. Some products sold on dftba.com that feature the Nerdfighter logo have a portion of proceeds donated throughout the year, as well as the P4A calendar and shirts. Donations come in through fightworldsuck.org, as well as from the Nerdcrafteria Minecraft server. Half of the money generated through ads displayed on the Vlogbrothers channel is donated to the Foundation. There are also a number of fairly large anonymous donors who are… anonymous. But our biggest source of revenue is the individual donor. If you donate through our Indiegogo campaign page, you can get some pretty sweet perks.

What percentage of the money raised goes to charity?

100%, less the cost of perk manufacturing, shipping, Indiegogo fees, and merchant (credit card) fees. Everything will be packed and shipped by volunteers, and no one is paid even a single penny for any work related to the Project for Awesome or the Foundation to Decrease World Suck.

Are my donations tax deductible?

Yes! If you donate through Indiegogo, you’ll receive a letter from FirstGiving confirming your Indiegogo donation is tax deductible. If you donated directly through fightworldsuck.org or directly in the video and need a tax receipt, please email info@projectforawesome.com.

Why are the amounts raised on Indiegogo and projectforawesome.com different?

Not all fundraising elements of the Project for Awesome occur on Indiegogo. The Foundation to Decrease World Suck fundraises through the year and begins the P4A with money in the bank. We also sometimes have other funding sources like matching donations and generous anonymous donors.

Where does the money raised during P4A go?

In 2017, the money raised will be split two ways:

  1. From 12:00am EST on December 13 through 11:59am EST on December 16, donations will go to Save the Children and Last Mile Health.

  2. From 12:00pm EST on December 16 through 11:59pm EST on December 19, donations will go to community-chosen organizations, based on votes on the Project for Awesome website. (This is, however, subject to the approval of the board of directors of the Foundation to Decrease World Suck, partly because the law is complex and partly to prevent a trolling group from coming in and hijacking the vote.)

What is the Foundation to Decrease World Suck?

The Foundation to Decrease World Suck was informally created in 2007, and became a real entity in November 2011, when it was incorporated as a non-profit corporation in the State of Montana. The IRS designated the Foundation a 501(c)3 charity on January 23, 2013. The FTDWS is 100% volunteer operated and exists solely for the purpose of fundraising for the benefit of other non-profit organizations. The majority of fundraising is transacted through and during the annual Project for Awesome. The board members for the Foundation to Decrease World Suck are John Green, Hank Green, Mike Green, Michael Gardner, Benny Fine, Valerie Barr, Rosianna Halse Rojas, and Julie Walsh.

The Foundation to Decrease World Suck can only donate money to nonprofit organizations that are 501(c)3 or foreign equivalent classified charities. Unfortunately, we cannot support any general project or individual; it has to be an actual designated charity.

Why don't I just donate to the charity I want to donate to?

Please do! Our biggest goal is to get people excited about giving their money and lending their time and talent to non-profits.

How do I get my digital perk? When will I get my physical perk? How do I tell you my twitter name/T-shirt size, etc.?

We will send out all perks AFTER the Indiegogo campaign closes, including digital downloads. Perks take a varying amount of time to prepare and send out, sometimes months, so we will update you in the coming weeks via messages through Indiegogo, and our Tumblr and Twitter.

I messed up/need to update my shipping address! How will I get my perk?!

Not to fear! You can log into your Indiegogo account and edit the address yourself. More info here

SPECIAL THANKS

Hank Green, John Green, Valerie Barr, Julie Walsh, Victoria Bongiorno, Marie Ann Fernandez-Silva, Rosianna Halse Rojas, Zulaiha Razak, Duncan Gasiewicz, Ashe Walker, Rachel Calderon Navarro, Sarah Gullickson, Emma Brown, Mark Olsen, Hank Donovan, Shane Hickey, Nerdfighteria, perk fulfillment volunteers, DFTBA Records, YouTube, Indiegogo, The Foundation to Decrease World Suck Board of Directors, and all perk donors and livestream participants.

MORE QUESTIONS?

Send us an email at info@projectforawesome.com and we’ll get back to you soon.






INDIEGOGO DONATIONS
$22,727
P4A CALENDAR AND TEES
$0
JOHN & HANK & OTHER MATCHING DONORS (1ST HALF)
$22,727
SAVE THE CHILDREN DONOR
$22,727
LAST MILE HEALTH
$22,727
FTDWS BANK ACCOUNT
$65,013
COMMUNITY MATCHING DONORS (2ND HALF)
$0
+
GRAND TOTAL
$155,921